This is Jake Davis. He is my customer avatar. He is what I envision to be the prototypical consumer of my opportunity. My customer loves to go out with friends during the weekends doing college "things." He wants that classic college experience and doesn't care too much about learning until he's out in the 'real world.' He also loves sports: football, basketball, baseball, etc. You name it, he plays it. He drives an old black honda accord that was passed down to him from his parents. He doesn't have any favorite books, but he does love listening to the Joe Rogan podcast. He's independent but doesn't like to get caught up in the political drama that college seems to invite. He is 19 years old and feels 23.
I have in common with him that love of sports and spending quality time with friends. I believe the coincidence between us is how old we feel we are. Growing up, I always wanted to act or be older than I was. So, I feel like other people were the same way so their parents wouldn't have to baby them all the time or allow them more responsibilities and freedom.
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