Figuring Out Buyer Behavior No. 2

In figuring out buyer behavior, I took it upon myself to seek out more interviewees to discover how consumers find information relating to a need they seek to solve. They will be given a set of alternative to my opportunity that I have provided and let them decide which choice is best fit for their need. I will be monitoring their decision-making skills through a Q&A at the end.

Interviewee #1:

When choosing her pick, she heavily weighed price compared to any other factor. Because of her restricted financial situation, she can't afford the luxuries of spending lavishly. Her second most important factor was the quality of the product. She is willing to spend a little more out of her budget for the better and lasting product. She usually buys products in person and doesn't go online often because her phone is only runs on pay-per-minutes from Walmart. She mostly buys products with cash. She believes a product should perform at high-quality for at least a year for her to considering using the service or product again. Also, she believes that supplier-consumer communication is key if problems arise after the purchase.

Interviewee #2:

When he was deciding his choice, he emphasized that the accessibility of the product is a necessity. He's an owner of a startup and is very busy with trying to build his company up. He is least concern about the style of the product because he is just a white-T and blue jeans type of person. He loves technology and fully buys product and service via mobile phone. As someone who is always on the move, he needs his services or products performing the way it was intended and at high performance. He doesn't care about supplier-customer communication because he doesn't have tike to sit and wait for customer support to help fix their "slip-ups."

Interviewee #3:

When she was deciding her choice, she wanted to make sure the quality of the service was the best. No ifs, ands, or buts. She wants the best product no matter the cost. She likes to window shop stores when she is with her friends. Although, she loves to shop online by myself and makes most of her purchases through apps on her phone. She also loves supplier-consumer communication because she likes to start a trial before buying. 

Conclusion:

Between the 3 people who were interviewed, the common denominator was the importance of quality. Besides the quality of the product, not all 3 of these individuals agree with each other. These interviews show the diversity in the market and how marketing correctly can benefit a product or service greatly.