ENT 3003 Experimental Blog

1a) 21-year-old female, IT Systems, Starting at MasterCard in Fall 2020 1b) Domain Expert 1c) I found this person through one of my clubs I joined in Spring 2020. I contacted her in person. 1d) We met over Zoom and talked about how credit is essential and how students don't know what it is and how to spread awareness via a mobile app. She doesn't expect any return because I helped her study for one of her classes that I took before. She got an A, so debts were paid off. 1e) Including this person in my network can get me a better understanding of how to make an app suitable and accessible to the UF student body 2a) 50-year-old male, JP Morgan Chase, Vice President of Credit Card Transactions between JP Morgan Chase and Visa 2b) Market Expert 2c) I found this person through a friend and it's her father. I contacted him through her. 2d) We talked over a phone call and I asked him a few questions before he headed off for a conference call. He explained how the t...

1) About Me: I'm currently a sophomore at the University of Florida to earn my degree in Finance. I have Microsoft Office (Word, Excel, and PowerPoint) certifications and work experience as a stock clerk at Peltz Shoes and Sales/Marketing Intern at Mo8. I aspire to become a successful fiduciary advisor at a wealth/investment management firm. 2)What do I offer to customers: I'm offering to customers a brilliant opportunity to learn how to build their credit score. My customers will learn helpful tips and life skills in the many different ways and methods of credit building. This learning will be done through an app where there will be different sections explaining the basics of credit, building credit, and maintain a high credit score at the disposition of their fingertips. Downloading the app onto their phones, they can access the material and information through sectioned folders to break the information into manageable and related proportions. 3) Who am I offering it to...

This is Jake Davis. He is my customer avatar. He is what I envision to be the prototypical consumer of my opportunity. My customer loves to go out with friends during the weekends doing college "things." He wants that classic college experience and doesn't care too much about learning until he's out in the 'real world.' He also loves sports: football, basketball, baseball, etc. You name it, he plays it. He drives an old black honda accord that was passed down to him from his parents. He doesn't have any favorite books, but he does love listening to the Joe Rogan podcast. He's independent but doesn't like to get caught up in the political drama that college seems to invite. He is 19 years old and feels 23. I have in common with him that love of sports and spending quality time with friends. I believe the coincidence between us is how old we feel we are. Growing up, I always wanted to act or be older than I was. So, I feel like other people were ...

In my last pitch, I was very energetic and felt like I had the whole conference room's attention. Although, it took too long for me to get to my pitch. I wasted too much valuable time in the beginning to where I had to rush to get to the finish line without dragging on my first elevator pitch. So, for this next pitch, I decided to tone down the energy to be more serious yet charming. I wanted people to enjoy my pitch not just my personality. I wanted to focus more on delivering the goods and specifics of my opportunity so that it would be a more well-rounded product. Nevertheless, I felt like some key parts of my first pitch were important to keep going into this next pitch such as the point system for the credit building app. I believe my next pitch below is better at explaining the product in more detail than before. https://youtu.be/MapGzA_w-fE

5 things that make me different: 1) I am a motivated and goal-driven type of person. I always strive for the next milestone or benchmark. I like to keep pushing myself, so I don't end up resting on my laurels. 2) I am a relationship first person. I believe businesses need to build personal relationships with the customer to survive. I always seek out new friendships. 3) I am very laidback. My personality doesn't have a sense of pain, which can cause mistakes. I believe my cool and calm personality allows me to perform at the highest level at the high-intensity moments. 4) I strive for time balance. I have the ability to time management everything I have to do within a day. I don't stress about not having enough time to do everything I need to because I plan ahead. 5) I seek out knowledge. I love learning ever since I was a child. I always wanted to know everything. I read about the stock market, sports, current events, etc. I always want to know what's going on in ...

In figuring out buyer behavior, I took it upon myself to seek out more interviewees to discover how consumers find information relating to a need they seek to solve. They will be given a set of alternative to my opportunity that I have provided and let them decide which choice is best fit for their need. I will be monitoring their decision-making skills through a Q&A at the end. Interviewee #1: When choosing her pick, she heavily weighed price compared to any other factor. Because of her restricted financial situation, she can't afford the luxuries of spending lavishly. Her second most important factor was the quality of the product. She is willing to spend a little more out of her budget for the better and lasting product. She usually buys products in person and doesn't go online often because her phone is only runs on pay-per-minutes from Walmart. She mostly buys products with cash. She believes a product should perform at high-quality for at least a year for her ...